About

Our proprietor has over 2 decades of experience in leading the evolution of iconic beauty brands for Large Global CPG(consumer package goods) companies and catapulting the assigned brands to the forefront of the Professional Beauty marketplace; pioneering technical education for the professionals in beauty and the way in which it connects them to digital and social integration and to today's consumers...how they identify with these brands.

 

With long-term experience in Film, Motion Picture, and TV; including hairdressing and FX make-up artistry in Hollywood, CA - we have been able to utilize Celebrity relationships to endorse and support positioning of these iconic brands globally.

 

Spearheading large VIP Events, Red Carpet Events, and crafting the commercialization of each individual brand/company has allowed us to revolutionize their brands in an ever changing and competitive marketplace. Including, the personal branding of individual businesses, their logos, creative, and their Go-to-Market strategies.

​

An agile Executive leading sustainable top-line and profit growth results through complex business simplification, re-engineering, GTMS(Go-To-Market) strategy redesign, and deployment; building to scale in consumer and niche areas the optimization programs that leverage these Go-To-Market Strategies and delivers high-performance value and immediate ROI(return on investment).

​

A Visionary Leader Who Produces Tangible Results...

​

Laser focused on crafting Culture, Community, and Connection for the People and Organizations that our proprietor has represented...a true subservient, dynamic, and DIVERGENT Leader!

​

Featured Represented Organizations:

P&G, Procter & Gamble | Henkel Corporation | AVEDA (B-Corporation)

​

Featured Represented Brands:

Schwarzkopf Professional | WELLA Professionals | AVEDA |

Professional SEBASTIAN | CLAIROL PROFESSIONAL | NIOXIN

​

Featured Positions Held:

• Vice President Salon Trend & Events, Americas

• Vice President of Sales, Americas

• Assistant Vice President of Education & Events, Americas

• Sr. National Director Operations, Sales & Education

• Multi-Unit Multi-Location Full Service Salon & Spa, Proprietorship

​

​